From April 7 to 9, 2025, the 49th Middle East Electricity Exhibition (MEE) was grandly held at the Dubai World Trade Centre. Xianheng International’s overseas sales team made a strong presence, bringing flagship brands including Bete, Anhu , Tanbos, and Xianheng Electrical, to comprehensively demonstrate the strength of Chinese manufacturing to customers from the Middle East, Africa, Europe, Asia, and the Americas—further accelerating the global expansion and strategic advancement of its self-owned brands.

The exhibition highlighted a wide product portfolio, including electrical construction tools, insulated protective equipment, instruments and equipment, and specialized tools for new energy applications. Through live demonstrations and technical presentations, the team provided professional visitors from five continents with in-depth insights into the core advantages of Chinese manufacturing in safety protection, efficient operation & maintenance, and technological innovation.

At present, the Middle East and Africa are in a golden period of energy infrastructure development, where Xianheng International’s products are highly aligned with local needs. The booth attracted significant attention and engagement from international clients. The head of the company’s overseas sales department remarked:

Guided by the national strategy of “bringing in and going global,” Xianheng International is leveraging international exhibitions to strengthen global industry collaboration. On one hand, by participating in international trade shows and building a worldwide service network, the company is bringing Chinese technology and products to the global stage; on the other hand, it actively absorbs advanced international practices to feed back into domestic R&D and product upgrades.

This two-way interaction not only enhances Xianheng International’s overseas service system but also injects continuous innovation into Chinese manufacturing—creating a virtuous cycle of global development and driving the company toward higher levels of international competitiveness.